ZARA

14.03.11 / Reading / Author: sierrapan / Comments: (0)
Tags: ZARA

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When a German wholesaler suddenly canceled a big order in 1975, Amancio Ortega thought his clothing company might go bankrupt. All his capital was tied up in the order. There were no other buyers. In desperation, he opened a shop near his factory in the far northwest corner of Spain, and sold the goods himself. He called the shop Zara.

The company now can design, produce, and deliver a new garment and put it on display in its stores worldwide in a mere 15 days. Such a pace is unheard-of in the fashion business, where designers typically spend months planning for the next season.

Zara defies most of the current conventional wisdom about how supply chains should be run. In fact, some of Zara’s practices may seem questionable, if not downright crazy, when taken individually. Unlike so many of its peers in retail clothing that rush to outsource, Zara keeps almost half of its production inhouse. Far from pushing its factories to maximize their output, the company intentionally leaves extra capacity. Rather than chase economies of scale, Zara manufactures and distributes products in small batches. Instead of relying on outside partners, the company manages all design, warehousing, distribution, and logistics functions itself. Even many of its day-today operational procedures differ from the norm. It holds its retail stores to a rigid timetable for placing orders and receiving stock. It puts price tags on items before they’re shipped, rather than at each store. It leaves large areas empty in its expensive retail shops. And it tolerates, even encourages, occasional stock-outs.

In Zara stores, customers can always find new products—but they’re in limited supply. There
is a sense of tantalizing exclusivity, since only a few items are on display even though stores
are spacious.

Zara has an informal policy of moving unsold items after two or three weeks. This can be an
expensive practice for a typical store, but since Zara stores receive small shipments and carry
little inventory, the risks are small. Furthermore, new merchandise displayed in limited quantities and the short window of opportunity for purchasing items motivate people to visit Zara’s shops more frequently than they might other stores.

Perhaps the deepest secret of Zara’s success is its ability to sustain an environment that optimizes the entire supply chain rather than each step. Grasping the full implication of this approach is a big challenge. Few managers can imagine sending a half-empty truck across Europe, paying for airfreight twice a week to ship coats on hangers to Japan, or running factories for only one shift. But this is exactly why Zara’s senior managers deserve credit. They have hardwired into the organization the lesson Ortega learned almost 30 years ago: Touch the factories and customers with two hands. Do everything possible to let one hand help the other. And whatever you do, don’t take your eyes off the product until it’s sold.

Soure:HBR

Orientation

19.02.11 / university / Author: sierrapan / Comments: (0)

It is the Orientation Day of Semester 1, and I begin my new semester as a host.
It is a day to remember, cause we talked a lot about what we thought about future, what we wanted to become in future.
The way ahead is tough and challenge, we have to bring out best efforts from ourselves.
To be a leader, there is always a dedicated supporter behind, quietly, aiming in the same direction with you.
Wish we can make it!

New Year

02.02.11 / Mood / Author: sierrapan / Comments: (0)

It is the new year eve in china, and now i am sitting in front of my computer typing these words.
I am calm in the mood with several things in my mind.
Planning is one thing,action is another.
I know i can acheive something if i dedicate myself in.
What i need is persistence.
So start now and do not waste time.
Next time when i look back,i would like to know i deserve rewards.

Salt

21.08.10 / TvFilm / Author: sierrapan / Comments: (0)
Tags: salt

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Evelyn Salt is a CIA agent and highly respected by all, including her boss, Ted Winter. Out of the blue, a Russian spy walks into their offices and offers a vital piece of information: the President of Russia will be assassinated during his forthcoming visit to New York City to attend the funeral of the recently deceased U.S. Vice President. The name of the assassin: Evelyn Salt. Concerned about the safety of her husband, who she cannot contact, she goes on the run. Winter refuses to accept that she is a mole or a double agent but her actions begin to raise doubts. Just who is Evelyn Salt and what is she planning?

iphone4

29.07.10 / Design / Author: sierrapan / Comments: (0)
Tags: iphone, iphone 4

p_la

p_larg

iphone4的确很好看。AU$1296。

DIY

14.07.10 / university / Author: sierrapan / Comments: (0)

Queen Bed.
Metal Pewter.
Three hours' installation.

Display Village

12.07.10 / university / Author: sierrapan / Comments: (0)

Vicky带我去了她家住的地方。那里有广阔的牧场，成群的牛羊。
天湛蓝湛蓝的。宁静，美好。
我想，我以后也要住在这里。

逛了很多样品房。

Mel.

10.07.10 / university / Author: sierrapan / Comments: (0)

DS84

7月8日。新的旅程。新的起点。我会全身心地追逐我的梦想！

Grey's Anatomy

14.06.10 / TvFilm / Author: sierrapan / Comments: (0)

Strongly recommemd!

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I like Meredith Grey and Cristina Yang,and I like Derek.

PS:
Lexie Grey is the one who pulled the plug on your wife

she's my sister;

Dr. Webber, he's the doctor of your wife

I'm the closest thing he has to a daughter;

And the man on the table

I'm his wife.

If you want to hurt them the way you hurt, shoot me.

I'm your eye for an eye. -G

Dr Grey, is Owen dead?

I can't talk right now. I'm trying to save your guy, now please go and try to save mine! -Y